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Specialist supplier accompanying Clockmakers and Jewellers for five generations
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Company history

The LAVAL Group, 140 years of innovation.


In 1878, François LAVAL founded the LAVAL group, specialised in iron-casting and clock-making parts.

At the end of WWI, two of François' sons - Joseph and François - take over the company and continue to sell spare parts for clocks and watches.

Each of François' sons work in the family business right through to 1954, when Dominique Laval brings about important changes with innovative packaging, rationalisation of references and introduction of avant-garde products.

In 1960, Dominique LAVAL takes over the management of the firm and launches the sale of tools for clockmakers and jewellers.

In 1969, The quartz watch signs the death warrant of the traditional clockmakers. The firm decides to offer material for jewellers such as jewellery presentation boxes, display stands, labels and watch batteries. It is also at this period that the company develops its mail order activity for professionals.

In 1971, Dominique LAVAL opens the SELFOR store in Paris, the first self-service shop dedicated to the clock-making and jewellery professions.

Some years later, SELFOR DECOR - specialising in shop window display materials and SELFOR +, a store devoted to supplying tools to professionals.

In 2006, LAVAL opens the 5rue store, renown La Galerie du bijou, in the heart of the jewellery quarter in Paris, a jewellery store where professionals can but gold and silver jewellery but also other collections.

Catherine LAVAL, has been managing the firm for the past decade, the fourth generation running the family business. Having studied Art and Design and been CEO of an events management firm for several years, she pays special attention to creating new collections and is constantly looking for new products. 

The LAVAL Group's activities 

Wholesaler for all the products needed by jewellers and clockmakers:
         - jewellery presentation boxes, display stands, gift wrapping, labels and batteries.
         - distribution of finished jewels and watches for department stores, network of independent jewellers.
         - tools and accessories needed to create jewellery for jewellery-clocmaking craftsmen.
         - gold and silver jewellery finding, cleaning agents for jewellery, distribution of Moissanite (a high-technology man-made stone).

The LAVAL group has a logistics platform in Chedigny, Indre-et-Loire. The company stocks and packages 22.000 references in their 6,000 m² base with 18 product lines. 500 parcels are sent out daily, mainly to its French and European clients, who are in the vast majority independent clockmakers/jewellers.

For 5 years, the company has been developing internationally, aiming primarily the other countries of the European Union.

Resolutely turned towards the future, the LAVAL Group aims to anticipate the future needs of professionals in this fascinating trade.

LAVAL is a major partner for the jewellery trade.
Discover our collections of jewellery presentation boxes, jewellery, findings, jewellery and watch-making tools...







No minimum order
Same day dispatch,
Delivery to UK/Ireland in 48/72 hours

Delivery to most other European countries 3 to 5 working days.


Contact us:

+33 247 91 1234
Monday to Friday 9:00 to 18:00


Contact our export team: English, Italian, Spanish and German speakers available

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